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50+ Years
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Trusted HVAC Services in Appleton, WI
Founded in 1966, we are a fifth-generation family-owned HVAC company rooted in Appleton, WI. Our legacy spans over a century of combined expertise, built on principles of integrity, customer-first service, and technical excellence. We specialize in heating, cooling, and indoor air quality solutions for residential clients across the Fox Valley and surrounding areas. Our team of certified technicians delivers personalized service, from emergency repairs to system installations, without high-pressure sales tactics.

We prioritize transparency, offering detailed diagnostics, upfront pricing, and financing options to meet diverse needs. With a 99.7% satisfaction rate on annual tune-ups and a commitment to innovation, we ensure reliable comfort for every home. Our proprietary software streamlines scheduling and communication, while our community ties and ethical practices have earned us a top 1% ranking among contractors nationwide.
Services
Gas Furnaces Boilers Air Conditioners Heat Pumps Mini Split ACs Garage Heaters Thermostats Humidifiers Dehumidifiers AC Booster Kits
Details
  • Year established: 1966
Highlights and features
  • We offer a no-pressure sales process with transparent pricing.
  • Our fifth-generation family tradition ensures deep industry expertise.
  • 24/7 emergency service for urgent heating and cooling needs.
  • Financing options available through Enerbank and Greensky.
  • 99.7% satisfaction rate on annual system tune-ups.
What people say
Efficient service Friendly technicians Professional and knowledgeable Prompt and reliable Excellent customer support
Services
Gas Furnaces
We install and service high-efficiency gas furnaces with 95-98% AFUE ratings, reducing energy costs while maximizing comfort. Our technicians perform comprehensive combustion analysis to ensure optimal performance and safety. Customers benefit from 10-year parts and labor warranties on select models.
Air Conditioners
Our central air conditioners feature SEER2 ratings from 13.4 to 18.5 for superior energy efficiency and quiet operation. We offer free in-home estimates and financing options for replacements. All installations include lifetime compressor warranties on select models.
Boiler Systems
We specialize in high-efficiency boiler installations with 95-96% AFUE ratings and lifetime heat exchanger warranties. Our team ensures proper valving and shutoffs for emergency preparedness. Free in-home estimates include detailed system evaluations.
Whole Home Humidifiers
Aprilaire whole-home humidifiers maintain optimal indoor humidity levels with automatic controls that adjust based on outdoor temperatures. We offer three models (500-700 series) with capacities from 12-18 gallons per day, installed starting at $695.
Garage Heaters
Reznor unit heaters provide efficient garage heating solutions starting at $4,200 installed. These systems feature thermostat control down to 25F and qualify for 0% interest financing. Ideal for workshops, vehicle storage, and flex spaces.
People
Andy Christensen
Co-Owner
Andy has worked in HVAC since his teens, mastering installation, service, and sales. He brings deep technical expertise and a commitment to maintaining the company's family values while driving innovation through proprietary software systems.
Dan Christensen
Co-Owner
Dan has managed business operations since 2007, overseeing administration and marketing. He developed the company's proprietary software systems, enhancing customer experience while maintaining the family tradition of ethical, customer-focused service.
Questions
Do you offer emergency HVAC service?
Yes, we provide 24/7 emergency service for urgent heating and cooling issues. Call our office and follow prompts to reach our answering service.
What areas do you service?
We serve Appleton, Neenah, Menasha, Kaukauna, Little Chute, Greenville, Hortonville, northern Oshkosh, and surrounding Fox Valley communities.
Are financing options available?
Yes, we offer financing through Enerbank and Greensky, including 0% interest for 6 months or 10-year terms at 12.99% APR.
What warranties do you provide?
Warranties vary by product, with select models offering 10-year parts/labor coverage and lifetime heat exchanger/compressor warranties. Registration required for full benefits.
How often should I schedule HVAC maintenance?
We recommend annual tune-ups for all heating and cooling systems to maintain efficiency, prevent breakdowns, and preserve warranty validity.
Reviews (5)
Amanda Wagner
Jun 21, 2022 Report
Like many others, we've been affected by this extremely hot summer and our A/C wasn't giving us its all. I requested a service appointment through The Good Guy's website and within 3 hours, they had responded to my inquiry and were on their way to our house to check on the issue. Shortly after arriving, the technician diagnosed the issue and repaired the unit. The service was really above and beyond.

I did not expect them to respond same-day, but they not only got back to me, but came AND fixed the issue within hours of my initial email. On top of that, the service was reasonably priced. Absolutely 10/10 - would recommend to anyone.
Laurie Koestner
May 30, 2022 Report
The staff and service staff are exceptional! They came and made some minor adjustments to my central air and it was working within minutes! No upsell, completely honest. Service: A/C system repair
Chris Lang
May 28, 2022 Report
We are very happy with our new furnace and AC system. The Good Guys worked with our scheduling needs, which was greatly appreciated. Our new system runs quiet and is east to use
Jamie Neils
Mar 08, 2022 Report
James was an excellent technician. He called in advance, arrived when he stated he would and was professional and friendly. Performed a furnace tune up and explained to me how often to change the filter and things to listen and watch for to keep our furnace in top shape. Service: Heating system maintenance
Jennifer Brandt
Jan 16, 2022 Report
Had an absolutely amazing experience today with this company. Had an emergency with my furnace (it's the weekend!) and Evan was so quick to come over and get everything fixed up. I was expecting to have to wait awhile, so I was pleasantly surprised! He was so kind, helpful, polite, and sweet. They went above and beyond to help me out. It is a wonderful business and I am happy to tell friends and family to use them for heating/cooling needs. Thanks, Good Guys!